In today’s hyperconnected world, it’s crucial for your eye-care practice to be able to reach patients online with its core message, products and services. This is where Search Engine Optimization (SEO) comes in. If done right, and in combination with other online marketing and technical strategies, SEO can help your business get great rankings and land on the front page of Google’s search. The first page of Google receives 95% of all website traffic, while only 5% of users make it to the second page. You really need your business or organization to rank as high as possible on search engines to reach your full potential online.