All Healthcare professionals realize the importance of online reviews. These reviews, generally posted by strangers, can give your practice’s online reputation a considerable lift, or they can hurt your image so much that you may need to spend weeks trying to fix the damage.
Review sites made it extremely easy to share your opinion on the Internet, and most patients do it when they are either incredibly happy or utterly disappointed with the services that were provided (or lack thereof). Since reviews are taken so seriously, it is crucial to take them seriously and act appropriately if you see something negative.
In fact, paying attention to online reviews is an essential part of maintaining your online reputation. Because there are so many moving parts, healthcare practitioners can feel overwhelmed. But with a clear plan and systematized approach, anyone can succeed in the maintenance of online reviews.
Here are a few questions you be asking yourself:
Every doctor’s goal is to achieve a sustained five-star rating. Your online ratings and reviews are a significant factor in whether or not prospective patients will choose your practice over your competition. Believe it or not, having no stars is just as bad as having one star. If no one is willing to write you a review, no one will be willing to take a chance by coming to your practice. They’ll just go somewhere that people were happy with.
Still not convinced?
Here are some surprising statistics gleaned from a study done by Invespro:
Another few things to keep in mind:
Now for the million dollar question:
Now that I see how powerful reviews are, how can I get more patients to post positive reviews regarding my practice?
Below are 8 simple but effective ways to get reviews from your patients:
1. Ask your loyal patients for honest reviewsHaving your regular and satisfied patients post genuine reviews is an easy and efficient way to improve your practice’s online footprint. However, make sure not to ask family, friends, or employees to post fake reviews.
2. Be politeAfter a patient visits and is happy with your service, you can ask him or her to post a review of your practice. Not all patients will be fine with writing a review, but you don't need every person to agree in order to increase the number of reviews and improve your online ratings.
3. Make the process easy for patientsPatients are more likely to post a review online if you make it easy for them. You can consider providing a card with a ling of where to review your practice or display instructions at various places in the office.
4. Respond to negative commentsOut of 100 reviews, you will almost certainly have a few bad apples. Maybe the staff was overly busy, or your schedule was out of control, or your patients were having a bad day. If you see a negative review, you should quickly follow up with the reviewer. You should apologize for the poor experience and offer to find a way to solve the problem that he or she had. No, the review will probably not go away, but it will also show that you are concerned about patients’ feelings and wellbeing.
5. Always follow upAfter seeing a patient in your office, you should send a follow-up email requesting that they post an online review of your practice.
6. List yourself on popular review sitesMake sure your eye-care practice is listed on all the major review sites so that people can easily find you and post feedback.
7. Deliver unparalleled service5-star reviews are the result of outstanding customer service. Be courteous to your patients, and they will return the favor by writing positive reviews.
8. Stay active on social mediaDoctors who are engaged in social media can gather more reviews than those who are not. It is, therefore, necessary to spend quality time on social media, sharing informative content or responding to feedback posted by your patients.