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How Can Email Marketing Help Your Optometry Practice?

Face it – email is not going anywhere anytime soon.

Don’t believe me?

In this digital age, email is critical for all healthcare practices that are looking to improve and enhance patient engagement, thereby increasing ROI. Studies show that patients who visit websites through email marketing tend to set more appointments.

Emails sent directly to the patients’ inbox keep your patients informed, is an effective way to market your services and products and helps get the word out about your medical practice. It also helps develop a sense of trust in your practice. Through email marketing, you can also build and improve relationships with potential and existing patients by allowing you to speak to them directly.

Have you wondered how email marketing looks from the patient’s point of view? According to a study, patients prefer email from the practices they are connected with over other mediums. Nearly 95% of professionals use email, making it ideal for professional communication.

Here are 6 ways you can utilize email to help gain more appointments:

Best Practices for your Email Marketing Campaigns

In an age of constantly-evolving social platforms, email continues to be a reliable digital marketing tool that connects with all demographics. However, email marketing is not just about quickly creating a message and hitting “send.” Connecting effectively and consistently with your prospective patient base requires a thought-out strategy and careful implementation.

The following tips will help you ensure that your optometry marketing campaigns are as effective as possible:


Email is not dead yet!

Email marketing is here to stay, at least for the time being. It, therefore, must be a part of your overall eye-care marketing strategy. By using email marketing as a tool for generating leads, you can interact with patients on a more personal level, driving your practice growth. Additionally, email marketing offers direct communication with past, present and future patients.

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