Facebook Content Management

Having a Facebook presence in 2019 is crucial for your practice’s marketing success.

If you aren’t already active on Facebook your competitors are one step ahead of you. 

According to a study conducted by LinkedIn, 81% of small and medium business owners use social media to drive growth.
According to a survey conducted in January 2018, 68% of U.S. adults use Facebook.
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business

In 2019, there are two things people do when they’re researching a business – google and check their facebook page to see what they’re up to. 

Does your practice have a Facebook page but you haven’t posted in like 2 months? Studies show that when people see that you aren’t active on Facebook they often think that the information provided, such as the phone number or open hours, isn’t current. Eye Care Digital remedies this by posting bright and interesting eye-related information several times a week! Not only will your practice look alive and well, these posts will also present you as an authority in the eye-care sector.

Benefits of utilizing Facebook in your practice

  • Establish your practice brand in the community
    All optometrists could use more traffic to their practice website, right? Social media is one of the most powerful ways to do so.
  • Drive new patient traffic to your website
    Every article is accompanied by engaging photos. Not only do esthetically pleasing pictures grab attention, they also improve communication.
  • Improve customer service
    Gone are the days waiting on hold or leaving a message. Patients can interact effortlessly and ask questions with a reliable and speedy response.
  • Show patients that you are the expert
    Social media can be a great way to position yourself as a practice or individual physician as a thought leader in your community and specialty.
  • Keep your practice competitive
    You may be the best optometrist in your area but you’re not the only one in town. Your competition is out there and they're using social media to reach patients and gain exposure.