Search and social media advertising are some of the quickest ways of reach ing your prospective patients.
In a pay-to-play game, social media advertising is a must for any optometrist looking to grow his or her practice. Why is it so essential? First off, organic reach is harder than ever across most of the major networks. The days of simply posting on social and expecting all your followers to see anything and everything you post are over.
In truth, that approach has been waining for a few years now. At the end of the day, though, it’s all about targeting your prospective patients, building patients journeys and getting people to visit your office. Paid social media strategies are incredibly powerful with exactly that.
Essential Components of a Successful Ad
Benefits of Harnessing the Power of Ads
Improved Brand RecognitionConsistent interaction creates a picture of credibility and an eagerness to listen to what your practice has to offer. Once prospective are familiar with your practice, they are more likely to recommend it to friends and family, therefore increasing your reach.
Improved Conversion RatesWith the increased brand visibility that comes with advertising on social media, more leads will visit your website, thereby increasing the chances of conversion.
Reduced Marketing CostsCompared to conventional marketing, social media marketing does not require significant monetary resources.
Better TargetingSocial media has made it a significantly easier to reach the right audience by providing a level of granularity to targeting no traditional advertising medium was ever capable of.
Measure Your SuccessEngagement on social media are easier than ever to track and are effective in measuring the success of your brand’s reach.
FamiliarityBecause of Google's and Facebook's popularity, advertising on platforms with which you and your audience is already familiar gives you an automatic advantage.