Search and social media advertising are some of the quickest ways of reach ing your prospective patients.
In a pay-to-play game, social media advertising is a must for any optometrist looking to grow his or her practice. Why is it so essential? First off, organic reach is harder than ever across most of the major networks. The days of simply posting on social and expecting all your followers to see anything and everything you post are over.
In truth, that approach has been waining for a few years now. At the end of the day, though, it’s all about targeting your prospective patients, building patients journeys and getting people to visit your office. Paid social media strategies are incredibly powerful with exactly that.