It’s easy to understand the importance of having an engaging website and generating consistent traffic. However, convincing people to come to your site is only half the battle. The other challenge is making your visitors STAY on your optometry website long enough to find out enough about your services and hopefully end up coming in for a visit.
Keep in mind that Google’s search ranking algorithm analyzes website visit metrics, such as time spent on the website (bounce rate) and the number of web pages visited. As a result, your optometry website may move down in the search engine rankings.
As an optometrist with a website, your most critical goal should be to turn online visitors into loyal patients. If visitors aren’t sticking around to learn about you and your practice you will not achieve this goal.